ARTIST: Sky White Tiger
DATE: March 3, 2015
STORY: Sky White Tiger releases sci-fi flavored 'Don't Matter Much' video via Entertainment Weekly            CONTEXT: Entertainment Weekly brings the fun. With their unparalleled access to Hollywood’s most creative minds and most fascinating stars,they keep you plugged in to pop culture.                                                 QUOTE: Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they've had and synthesize new things.
Steve Jobs

"As an artist and producer a lot of the decisions I make are based on playing the strengths of the musicians, engineers, filmmakers, video artists I work with - Having a vision for a project but allowing it to bloom and guide me in real time, even if it takes me to surprising places - then trusting my instincts and standing by a project that might be off the beaten path - because it works for me and the team of people involved. DOT CONNECTING essentially. This requires trust and an awareness of people as well as a musical idea and this connection and collaborative spirit is what inspires me most as an artist - and I think what comes off the best in recorded and live situations. I think this type of creative collaboration is also possible with the business side of things as well and working with the team at CONNECT has been an extremely warm wind.  They have a youthful spirit and a vision for themselves that seems in line with my own vision for myself, they continue to offer me cool shows and showcases, online promotion and access to a new network of labels, managers, PR, booking agents, and interesting industry professionals I wouldn't have had access to without them.  I feel like they are playing the role of Guardian Angel rather than management, label, publisher or online tools company. CONNECT seems to exist just for the sake of hooking artists up with the wind we all need to get from A to B or from J to Z (depending on if your style of music), andI look forward to seeing what we can co-create in the coming years." - Louis Schwadron of Sky White Tiger